Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.
Consumer and legislative pressures, and scarcity of ingredients will be the three main drivers for nutraceutical companies to become more sustainable, according to Monique van der Vijve, innovation manager at Solidaridad, the global sustainability organisation....
The European supplements industry has expressed widespread support for government-enforced sustainability standards in a Vitafoods Survey, but it doesn’t want to shoulder the cost.
Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.
Packaging is often the first interaction that shoppers have with a product and most consumers agree it plays a major role in their purchasing decisions.
